From marketing strategy to packaging, colour is essential for both the positioning and the sales of brands and merchandise. The vast majority of consumers say they pay attention to prevailing trends, and colour influences their decision to purchase a particular product. This book offers insights into the commercial use of colour and discusses trending colour marketing strategies. It includes inspiring case studies and interviews with experts and designers from brands such as HAY, Vitra, Essentiel, Bang & Olufsen and BMW.
