Happening 2: Design for Events

Happenings are very much still happening ª¤ more than enough reason to launch a sequel to our first event-themed title. In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if itª¡s both memorable and photogenic. Happening 2 covers over 60 stunning spectacles ª¤ from fashion shows to festivals and exhibitions to exclusive product launches ª¤ that leave lasting impressions. Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences. Happening 2 travels the globe to cover memorable moments by the likes of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and TeamLab, revealing how the designers translated their concepts from page to platform. The event industry monumentalizes the fleeting, and Happening 2 does the same.